Commercial Work
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A collaborative design project with adidas Originals. The authors opened a co-creation workshop at the adidas shop in Shanghai's Central Plaza, where the cartoon characters in the illustration were transformed into
T-shirt graphics in an interactive format. The illustrations use a montage narrative to explore the authenticity of the brand and emphasise the uniqueness of the adidas Originals culture - the products can be replicated, but the spirit of the brand remains true and unique.
The work is featured in the APD Asia Pacific Design Yearbook
2024 ‘Recommended of the Year’ column.
C: adidas Originals
D: Yuan Xu