Commercial Work
Archive
Her work covers brand identity, book design, packaging design, typography, posters and moving images, and she specialises in expanding visual language through graphic typography.
In her design practice, she sees herself as a ‘translator’, intervening in discussions with systematic thinking and building bridges of meaning in dialogues between different dimensions.
At the same time, her personal work explores and visualises ineffable philosophies of life and social experiences by resetting rules and constructing processes, and Yuan is adept at using the interplay of methods, interweaving humour and philosophical reflection to capture the subtle connections between people and society, the readymade, and the verbal and non-verbal.
xuyuan0555@gmail.com
@xu5.2
adidas® Originals(Shanghai, CN),
Adagio(Hainan, CN),
Riton(Zhejiang, CN),
Rabbitie Design Studio(Zhejiang, CN),
Xiangyang Hot Spring Hotel (Sichuan, CN),
DeTao Academy(Shanghai, CN)
REDnote (Shanghai, CN)
Working Experience
2024 Brand Designer
Quzhou Shengtong Import & Export Co.
Content: Responsible for the design of
a series of aluminum bottles and tobacco packaging.
2023 Brand Designer, Remote
Duyun Xiangyang Hot Spring Hotel
Management Co.(Sichuan, CN)
2023 Design Assistant, Internship
Hangzhou YanJing LianWu Culture Art Co. (Zhejiang, CN)
Xingyin Information Technology Co. (Shanghai, CN)
DE BOER WANG STUDIO (shanghai,CN)
2024-2026 MA Werkplaats Typografie
ArtEZ University of the Arts
(Arnhem, NL)
2019-2023 BA Branding Identity and Public Space
Shanghai Institute of Visual Arts
(Shanghai, CN)
2016-2019 Fine Arts Painting
China Academy of Art Secondary Art School
(Hangzhou, CN)
Exhibition
2024 Design360 Festival
2021 BABF Shanghai Art Book Fair
2019 China Academy of Art 90th Anniversary Exhibition
2024 APD Asia Pacific Design Yearbook, Annual Recommendation, Annual Inclusion
2023 Annual 100 in Graduate360° Award
Graduation Works Yearbook of Graduate360°
New One Awards for Graduation Design
2022 Nominee for Newcomer Award and New Voice Popularity Award at YOUNG BATTLE AWARDS
Global Chinese Art and Design Newcomer Award Competition
2021 Merit Award, HKDA GDA2021 Hong Kong Global Design Awards
ECOPLANTS Brand Communication Innovation Gold Award
2019 Collection of outstanding works of the 90th anniversary of the China Academy of Art
Exhibiting in the China Academy of Art Secondary School Class of 2016 Back-to-School Exhibition