Gen Blue Boom — Yuan Xu

Gen Blue Boom

A frame-by-frame animated short film created to celebrate the 50th anniversary of adidas Originals. The film tells the story of a post 00‘s beta who enters a black room and is confronted with a mysterious countdown with people from the 20's, 90's, 80's and 70' s. They use their memories of adidas to unlock the answers on the wall, but before they know it, the countdown bursts open, revealing a moment of celebration. The project also includes a promotional poster and peripheral designs such as Frisbees and mugs.

C: adidas Originals
D: Peiwei Zhang, Yuan Xu, Linzi Jiang