Yuan Xu(Toin)Info
Commercial Work
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 Typeface from Type Face


Typeface from Type Face explores cognitive disorientation in 
foreign cultures, focusing on facial recognition challenges. Using the “interracial effect” and Lacanian “gaze,” it examines how the brain reconstructs unknown faces. The project creates an alphabet linking letters to facial features, allowing participants to redefine identities, symbolically exchange them, and reflect on the fluidity of self and other.


D: Yuan Xu 
Interactive workshop, paper, pencils, video
2024