Commercial Work
Archive
Viewing a Cup is a printed work in newspaper format, with a standard newspaper size. Its cover design is ingenious, presenting a complete visual effect no matter how it is quadruple folded. This is not only
an exploration of the way of viewing, but also an expression of design play. The content is presented in black and white, focusing on the textual discussion of the author's thesis, including the alienation of viewing, changing ways of viewing through media and time, and philosophical reflections related
to viewing. The overall layout and length are intended to guide readers to think about ways of seeing, to return to the nature of textual reading, and to experience the multiple meanings of seeing in depth.
Paper
2023